Monday, March 30, 2009

How to Create Simple Distressed Type in Adobe Illustrator

Illustrator CS3 is a powerful program.
1. Open an illustrator file, select type to be weathered and outline fonts: Type> Create Outlines 2. Open the brushes palate: Windows> Brushes 3. Open the Artistic Chalk Charcoal Pencil Brushes: Window> Brush Libraries> Artistic Chalk Charcoal Pencil and select the brush called Chalk; it will then show up in the brush palate.
4. Select the pen tool, draw a diagonal over the type diagonally and apply the chalk brush to your line. (Try two pixels, but depending on your area you may want to play with it).
5. With the pen tool still selected, draw another diagonal from the opposite corner (to form an X) over the type and apply the chalk brush to your line.
6. Once again, draw another line – this time horizontal, and apply the chalk.
7. Next select all three lines and make certain to stretch over type completely: Object> Expand appearance 8. Open the pathfinder palate: Windows > Pathfinder; Select all and click Merge. Finally, select just the pen strokes and go to menu Select> Same> Fill Color and then delete the selection.

Friday, March 27, 2009

Do you have a tip on how to blog

So since this is my first blog, I will need all the help that I can get, so feed me with any tips/ ideas that you think I should know.
My goal for the blog is to have marketing tips, case studies on using different direct marketing ideas, you know all the fun ways to market your business.
If you have a question on a marketing idea make sure you ask me and I will try to answer it best way I know
Look forward to blogging with you!
Sam

Four Factors of Successful Promotions

#1 Audience-appropriate products
The most compelling marketing message in the world will be lost on the recipient if the promotional item itself is not appropriate to the targeted audience
I will have the second one tomorrow



by David Blaise & Maria Carlton