Tuesday, April 28, 2009
case study
A major manufacturer of food products needed to promote a new line of their low-carb foods. Although they were doing a series of in-store tasting programs, the company wanted to reinforce the brand. The customized Calculating Carbs - Pocket Slider to match up with the specialized line of foods. This informational take-away was distributed at their tasting and sampling events.
Tuesday, April 21, 2009
Sales Tip
Sales Tips
Need an inexpensive marketing option with "staying power"?
According to a study at Purdue University, the average American visits their refrigerator 22 times a day. So, your magnetic promotional product offers you around 8,030 impressions on a consumer each year. That's one of the lowest costs per impression of any item in our industry!
So why not send out a postcard with a magnet business card attached!
Case Study
DIRECT MAIL
A local pizza service desiring to increase their sales did a direct mail piece using a post card with a magnet super sealed to it. The magnet was in the shape of a pizza box in their colors and with their name and phone number on it. The post card had a coupon printed on it for customers to use. Receiving one of these in the mail, I put the magnet on my fridge and took the coupon to the Pizza store and purchased pizzas for my family and I to enjoy. Which we did. The Magnet stayed on my fridge for the next several years till my Granddaughter, age 2, took it off the fridge and lost it. I had called them many times referring to the magnet stuck on my fridge.
A local pizza service desiring to increase their sales did a direct mail piece using a post card with a magnet super sealed to it. The magnet was in the shape of a pizza box in their colors and with their name and phone number on it. The post card had a coupon printed on it for customers to use. Receiving one of these in the mail, I put the magnet on my fridge and took the coupon to the Pizza store and purchased pizzas for my family and I to enjoy. Which we did. The Magnet stayed on my fridge for the next several years till my Granddaughter, age 2, took it off the fridge and lost it. I had called them many times referring to the magnet stuck on my fridge.
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