Deal of the Day

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10 Ways to Test and Measure Your Advertising

#1 Ask.

Find out from each client/new customer how they heard about you.

#2 Codes.

Put a code on each advertisement that will be regard to recieve the special.

#3 Phone #.

Use a different phone number to track the results of your advertisements.

#4 Different promotions per marketing avenue.

Create a different promotion for the different advertising methods, this may help you to key in on which advertising avenue works the best for you.

#5 Have a Deal of the Day and run it over several marketing avenues just not on the same day.

This will help you determine which advertising avenue works the best to reach your target audience.

#6 Email address for a promotion.

Have them respond by email with your internet advertising and use different email addresses per advertising avenue.

#7 Do a survey on how they heard.

Have a few questions about why a prospect came to you, what they like about you, how do they know about you.

#8 Study your website to see if you get more hits after a promotion.

How many people are going to your site, how long do they stay, what pages are getting the most traffic.

#9 On your email blast see who opens them .

Track which promotions work the best with email blasts, did they go to your website.

#10 Same promotion different sales people.

Run a promotion with you sales staff and find out who is the most effective at getting results, you may find some people would do a lot job doing something different in your company.