Want to know how to get better results on your postcards? When you get your mail which side of the postcard do you read first? Most people see the back side of the postcard first, so would it not make sense to have the most important information on the back of the card?
So when you design your next postcard, put the information that you want them to see first on the back of the card and the secondary information on the front of the card just incase they never turn over the card to see the other side.
You will have a much better return on your investment.
Tuesday, May 10, 2011
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