Case Study

DIRECT MAIL
A local pizza service desiring to increase their sales did a direct mail piece using a post card with a magnet super sealed to it. The magnet was in the shape of a pizza box in their colors and with their name and phone number on it. The post card had a coupon printed on it for customers to use. Receiving one of these in the mail, I put the magnet on my fridge and took the coupon to the Pizza store and purchased pizzas for my family and I to enjoy. Which we did. The Magnet stayed on my fridge for the next several years till my Granddaughter, age 2, took it off the fridge and lost it. I had called them many times referring to the magnet stuck on my fridge.