What would happen if you created a 3 week promotion around valentines for you customers? Lets say you sent them a card and heart shaped magnet on week 1...on week 2 send them a pen with heart shaped top and on week 2 a bag of logoed M&M's.
Ok you get the idea, the goal would be to let your customers know have much you love their business, by doing something 3 weeks in a row just before Valentines day it would prove to them it was a planned event and there is a good chance you would out do your competitors.
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